About the author
He helps leadership teams see what is forming, choose what to commit to, and carry the choice into how the organization works.
Founder and Chief Strategy Officer, Fugue Strategy Advisors
Boca Raton, Florida
Connect
Share the decision in front of your leadership team and the setting you have in mind.
Work with Will
The book
Strategy Is the Making · Forthcoming
Strategy Is the Making sets out the ideas the talks, workshops and advisory work draw on: strategic foresight, adaptive strategy, and the organizational practices that make a choice real.
See the bookKeynotes and talks
About an hour
Talks for conferences, offsites and boards on making sense of a turbulent market and choosing the next move, drawn from Strategy Is the Making, carried by the recordings of The Interludes, and fitted to the moment the audience’s organization is in.
Ask about a dateWorkshops
Half a day to three days
Sessions built around a consequential decision in front of a leadership team: a shift in what customers value, a competitor’s move, an investment that cannot wait. The team does the thinking, and the method supplies the structure and the rigor.
Start an inquiryAdvisory
Over a season, through Fugue Strategy Advisors
Will advises boards and executive teams on the choices that set direction in a moving market, and on the operating models and governance that carry those choices and adapt them as the evidence develops.
Start a conversationWilliam Haas Evans helps leadership teams make strategic choices and carry them into the way their organizations work.
As founder and Chief Strategy Officer of Fugue Strategy Advisors, he advises boards and executive teams on where to compete, what to commit to, and how to organize the people, budgets and governance that carry a commitment out. His clients run from Fortune 50 companies to venture-backed start-ups and nonprofits, across healthcare, life sciences, pharmaceuticals, financial services, insurance, and telecommunications.
For more than a decade, he lived and worked in New York City, serving four years as Design-Thinker-in-Residence at the Berkley Center for Entrepreneurship and Innovation at NYU Stern. That residence was design innovation in its most public form — it was there he launched the LeanUX conference — and it drew on design as a craft of shaping and ordering, the discipline at the root of the three that have run alongside the strategy work for decades: design, jazz, and poetry. Each is a way of making coherent form while the outcome is still open, and Strategy Is the Making is the culmination of that lifelong attention.
He holds a Jonah certification in the Theory of Constraints from the Goldratt Institute. He is the author of Designing Resilience: The Strategy, Structure, and Spirit of Enterprise Agility and the creator of ForesightOps and PRISM, and Jamie Bernard and he developed Outcome-Owned Architecture. He lives in Boca Raton, Florida, with his wife, Rabbi Laila Haas, and their son, Asher.
Understanding comes from putting things together and seeing what holds.
From the Introduction