Field note 02 · Thursday, September 24
What becomes possible depends on what we learn to notice.
Attention is an allocation decision. It determines which signals receive time, legitimacy, inquiry, and eventually resources.
Most organizations contain more information than their prevailing story can hold. The practical question is which observations receive sustained attention long enough to change that story.
A weak signal gains strategic value when someone can connect it to changing conditions, recurring evidence, or a consequential choice.
The question
What are you noticing that your current account cannot yet explain?